.YOU MAY not know it, but different fonts bring about different feelings. Serif font styles, along with little movements at the ends of letters, are frequently discovered in books and newspapers. They seem to be credible and also reliable. Sans serif typefaces, which appear, may look modern-day as well as laid-back. Visual uniformity offers viewers a feeling that they know where they stand it assists to build depend on. In the case of The Economist, it prepares the hue for our writing.